Our story so far

Ours is a journey that’s certainly been around the houses.
We started out as AppyParking. An app made to solve the frustration of finding a parking space.
By showing drivers what parking was available where, we did our bit to ease the four days a year we each spend, on average, hunting out spaces.
And this was when things got really, really interesting.

The search for data

To build this app, we needed quality, standardised data. Except that didn’t exist.

So, we rolled up our sleeves and made it ourselves. Digitising old plan drawings. Manually mapping out parking zones. Pestering councils for their records.

Before long, we were the proud curators of London’s largest digital parking database.

The big idea

All this data got us thinking. What if we could digitise parking spaces? And not just spaces – but all of the UK’s kerbs? What opportunities would that unlock? How could a digitised, dynamic kerb not only meet the ever-growing demands of urban transport today – but shape that of tomorrow?

From that lightbulb moment onwards, we were hooked.

Unashamedly kerb obsessed

The more we investigated, the more potential we uncovered. Today, we offer the most digitally advanced platform of accurate, standardised data, APIs and tools for smart kerbside management in the world. We help Local Authorities and businesses all over the country unlock the power of their kerbs, to the benefit of residents, drivers, high streets and councils.

Why we do what we do

We’re obviously a bit biased. But we genuinely believe kerbs are the key to a better urban life for us all – socially, commercially and physically. And that right now is the right time to unlock that kerb power.

An urban problem

Kerbs haven’t changed physically for centuries. Yet the way we use them has. Dramatically. The explosion of ride-hailing, ever-rising home deliveries and the popularity of PAYG services doesn’t only drive up congestion, pollution and safety issues. As drivers battle for precious space to drop off and pick up, it’s causing kerbside chaos. And our urban infrastructure is collapsing under the pressure.

A connected solution

We need smart, connected cities where intelligent mobility can flourish. Creating ever-more open spaces that let our cities breathe. Kerbs are crucial in making this happen. And the first (hugely significant) step is helping Local Authorities digitise their assets, retaining control and unlocking the essential data which will fuel sustainable, intelligent mobility ecosystems.

From kerb to commodity

By arming Local Authorities with future-proofed, innovative solutions we are transforming the humble kerb into a valuable, dynamic commodity. And unlocking the vast power within in a way that improves experiences for residents, businesses, councils and high streets alike.

Our kerbside roadmap

Ever-more dynamic cities. Kerbside infrastructure that ebbs and flows with the real-time demands of urban life. A seamless conduit between the public and private sector, lifting standards for us all. That’s the AppyWay vision of the future.

Collaborating for impact

More Local Authorities and businesses are plugging in our solutions all the time. This momentum helps us all deliver real, positive change.

  • Rejuvenating high streets by easing parking hassle
  • Enabling Local Authorities to make insight-rich, data-driven policy decisions
  • Raising safety standards
  • Improving compliance with kerbside regulations with our mobile app and mobility APIs
  • Cutting the time and distance drivers waste hunting for parking

An even higher ambition

We want even more councils and businesses to see the future like we do. Because the more that plug into our platform of best-in-class data, APIs and tools, the more electric, autonomous mobility becomes a reality. That paves the way for automated compliance. Seamless transactions. And smarter, cleaner, more efficient cities. For everyone.

That’s the AppyWay way.

Leadership

Dan Hubert

Founder & CEO

Dan initially founded AppyParking after experiencing first-hand the pain of parking caused by a fragmented and broken market when trying to park near the Royal Albert Hall for a concert. From this was born the AppyParking mobile app, but more questions quickly arose...

What if we could digitise parking spaces? And not just spaces – but all of the UK’s kerbs? What opportunities would that unlock? How could a digitised, dynamic kerb not only meet the ever-growing demands of urban transport today – but shape that of tomorrow?

From that lightbulb moment onwards, Dan was hooked and with AppyWay, he's leading the charge to help cities thrive, from the kerb up.

Lee Hudson

Chief Operating Officer

Lee has spent 20 years bringing cutting edge technology and services to consumers in retail, online and app sectors, leading operational strategy for turnaround and growth. At AppyWay, Lee is responsible for developing strategic IOT and Connected City partnerships and scaling operations for global expansion.

Stephen Jones

Chief Product Officer

Stephen has been in technology roles for over 20 years, from support, engineering, architecture, and latterly into management. He has worked in banking designing and building integration systems, in aerospace managing maintenance cycles for fast jets, through online gambling and events and now is utilising all that varied knowledge to solve the world's parking problem!

John Fogelin

Chief of Engineering

John brings 30 years of pioneering software platform leadership to the role of Chief of Engineering at AppyWay. John was the architect and implementer of Wind River System's real-time operating system kernel that powered the JPL Mars rover missions. By way of his appointment at Ekso Bionics, he enabled those in wheel chairs to stand up and walk! Most recently, John was Chief of Engineering at the London startup EVRYTHNG Ltd., an award winning revolutionary IoT platform as a service.

Thriving cities, from the kerb up

Like what we’re up to?

We’re always on the look out for passionate and committed people to join our team. Check out our careers page to learn more about life at AppyWay and our open opportunities.

Careers at AppyWay