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“How do we make more data-based decisions while still focusing on people, not just numbers?” This question echoed through conference halls across the UK and Ireland in 2024, sparking some of the most dynamic discussions I’ve witnessed in my 16 years in the transport sector. 

From Parkex to the first-ever All Ireland Parking Show, 2024 has brought both fresh ideas and fresh formats to parking events 2024. What caught my attention wasn’t just what we discussed, but how we discussed it. This year’s events showed us that getting people involved works better than just talking at them.

A Year of Industry Gatherings

2024 has been particularly rich in high-quality industry events. The Transport Technology Forum brought together technology innovators and public sector leaders to explore the future of mobility. The ADEPT National Traffic Managers’ Conference provided valuable insights into emerging traffic management strategies, while Enforcement Excellence focused on the evolving landscape of parking enforcement and compliance. Parkex, as always, served as a cornerstone event for our industry, showcasing the latest innovations in parking technology and management. 

Each event contributed unique perspectives to the ongoing dialogue about the future of parking and urban mobility.

Standing Out from the Crowd

Among the many excellent events this year, two particularly innovative approaches caught my attention:

  • The Traffic and Parking Conference in Manchester tried something new that really worked, based on the audience’s energy in the room. Instead of just talking about parking challenges, they turned the topic into a practical game – “Parking for All”. Everyone got to play a different role – some were residents, others were business owners or transport planners. Together, we had to figure out how to share limited street space between parking spots, delivery zones, bus stops, and bike lanes. By actually playing these roles, we understood the real-world challenges much better than we would have from a typical presentation. ‘Parking for All’ was devised and led by Andrew Potter, Director, of Parking Perspectives.

‘Parking for All’ Game, designed by Andrew Potter

  • The first All Ireland Parking Show brought something refreshingly different to the table. With professional MC Alan Shortt at the helm, the event maintained a perfect balance of energy and expertise. His ability to keep discussions lively while drawing out meaningful audience participation showed just how powerful good facilitation can be. It wasn’t just about keeping to schedule – it was about creating moments of genuine connection and insight that stayed with attendees long after the event.

Plenary view at The All Ireland Parking Show 2024

Looking Forward

Our industry is changing, and so are our events. Gone are the days of just sitting and listening to presentations. And getting people involved is what makes all the difference.

I’ve seen this work really well at parking events 2024. Whether it was group activities, great event hosts, or new ways of networking, these events helped people learn and connect better than ever before.

The Bigger Picture

As I look ahead to 2025, I believe we’ll see even more innovation in how our industry comes together to share knowledge and tackle common challenges. The most successful events will likely be those that:

  • Facilitate active learning through practical exercises and simulations.
  • Create opportunities for meaningful networking and collaboration.
  • Balance traditional presentations with interactive sessions.
  • Maintain high energy levels through professional facilitation.
  • Connect theoretical discussions with practical, real-world applications.

After nearly two decades in the sector, it’s refreshing to see these new approaches emerging. They’re not just making events more engaging – they’re helping us better understand and address the complex challenges facing our industry.

Keith Kelly is the Senior Business Development Manager at AppyWay. With over 16 years of experience in the transport sector, he specialises in sustainable transport solutions and smart parking technologies.

Keith Kelly

Senior Business Development Manager, AppyWay