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About Us 

How we found our way

See our story

Our story so far

Ours is a journey that’s certainly been around the houses.
We started out as AppyParking. An app made to solve the frustration of finding a parking space.
By showing drivers what parking was available where, we did our bit to ease the four days a year we each spend, on average, hunting out spaces.
And this was when things got really, really interesting.
Dan Hubert, AppyWay's CEO at European Startup Prize for Mobility

The search for data

To build this app, we needed quality, standardised data. Except that didn’t exist.

So, we rolled up our sleeves and made it ourselves. Digitising old plan drawings. Manually mapping out parking zones. Pestering councils for their records.

Before long, we were the proud curators of London’s largest digital parking database.

The big idea

All this data got us thinking. What if we could digitise parking spaces? And not just spaces – but all of the UK’s kerbs? What opportunities would that unlock? How could a digitised, dynamic kerb not only meet the ever-growing demands of urban transport today – but shape that of tomorrow?

From that lightbulb moment onwards, we were hooked.

Unashamedly kerb obsessed

The more we investigated, the more potential we uncovered. Today, we offer the most digitally advanced platform of accurate, standardised data, APIs and tools for smart kerbside management in the world. We help Local Authorities and businesses all over the country unlock the power of their kerbs, to the benefit of residents, drivers, high streets and councils.

Why we do what we do

We’re obviously a bit biased. But we genuinely believe kerbs are the key to a better urban life for us all – socially, commercially and physically. And that right now is the right time to unlock that kerb power.
AppyWay - Team building activity
Aerial view of a London borough showing parking bays and restrictions
AppyWay staff photo smiling

An urban problem

Kerbs haven’t changed physically for centuries. Yet the way we use them has. Dramatically. The explosion of ride-hailing, ever-rising home deliveries and the popularity of PAYG services doesn’t only drive up congestion, pollution and safety issues. As drivers battle for precious space to drop off and pick up, it’s causing kerbside chaos. And our urban infrastructure is collapsing under the pressure.

A connected solution

We need smart, connected cities where intelligent mobility can flourish. Creating ever-more open spaces that let our cities breathe. Kerbs are crucial in making this happen. And the first (hugely significant) step is helping Local Authorities digitise their assets, retaining control and unlocking the essential data which will fuel sustainable, intelligent mobility ecosystems.

From kerb to commodity

By arming Local Authorities with future-proofed, innovative solutions we are transforming the humble kerb into a valuable, dynamic commodity. And unlocking the vast power within in a way that improves experiences for residents, businesses, councils and high streets alike.

Our kerbside roadmap

Ever-more dynamic cities. Kerbside infrastructure that ebbs and flows with the real-time demands of urban life. A seamless conduit between the public and private sector, lifting standards for us all. That’s the AppyWay vision of the future.
Kerbside Roadmap, showing different types of parking bays and traffic restrictions
AppyWay Kerbside Roadmap - London streets
AppyWay Team outside the office in yellow shirts smiling

Collaborating for impact

More Local Authorities and businesses are plugging in our solutions all the time. This momentum helps us all deliver real, positive change.

  • Rejuvenating high streets by easing parking hassle
  • Enabling Local Authorities to make insight-rich, data-driven policy decisions
  • Raising safety standards
  • Improving compliance with kerbside regulations with our mobile app and mobility APIs
  • Cutting the time and distance drivers waste hunting for parking

An even higher ambition

We want even more councils and businesses to see the future like we do. Because the more that plug into our platform of best-in-class data, APIs and tools, the more electric, autonomous mobility becomes a reality. That paves the way for automated compliance. Seamless transactions. And smarter, cleaner, more efficient cities. For everyone.

That’s the AppyWay way.


AppyWay Leadership - Dan Hubert - Founder & CEO

Dan Hubert

Founder & CEO

Dan initially founded AppyParking after experiencing first-hand the pain of parking caused by a fragmented and broken market when trying to park near the Royal Albert Hall for a concert. From this was born the AppyParking mobile app, but more questions quickly arose...

What if we could digitise parking spaces? And not just spaces – but all of the UK’s kerbs? What opportunities would that unlock? How could a digitised, dynamic kerb not only meet the ever-growing demands of urban transport today – but shape that of tomorrow?

From that lightbulb moment onwards, Dan was hooked and with AppyWay, he's leading the charge to help cities thrive, from the kerb up.

Ed Gilchrist

Chief Finance Officer

Chief Financial Officer with over 20 years in Finance three of which were based in California. Broad sector experience with focus on B2B SaaS and video game development and publishing. A ‘plain clothes’ Chartered Accountant adept at making financial data and concepts digestible to non-finance partners. Track record of partnering with senior business leaders to ensure rigorous investment appraisal along with accurate performance tracking and insightful reporting against business objectives.

Thriving cities, from the kerb up

Like what we’re up to?

We’re always on the look out for passionate and committed people to join our team. Check out our careers page to learn more about life at AppyWay and our open opportunities.

Careers at AppyWay