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Cookies Policy

This Cookies Policy was last updated on 10th May 2023.

Yellow Line Parking Limited (“AppyWay”, “we” or “us”) uses cookies on the website and its subdomains and mobile applications (collectively, the “Website”). Our Cookies Policy explains what cookies are, how cookies are used on the Website and how you turn off cookies on the Website. We also tell you about the role of third-party providers with respect to cookies on the Website.

To see a full list of cookies used on the Website, please scroll to the end of this Cookies Policy where you will find a Cookies Chart.

Use of Cookies by AppyWay

  • Cookies are small text files stored on your device when you access most websites on the internet or open certain emails. Among other things, cookies allow a website to recognise your device and remember if you’ve been to the website before. We use the term “cookie” to refer to cookies and technologies that perform a similar function to cookies (e.g., tags, pixels, web beacons, etc.). Cookies can be read by the originating website on each subsequent visit and by any other website that recognizes the cookie. Cookies may be set by us (“first-party cookies”) or by a third-party domain (“third-party cookies”).
  • We use cookies to help the Website work properly and to provide the relevant products and services to visitors of the website. The Website uses cookies to make the Website easier to use, to support the provision of information and functionality to you, as well as to provide us with information about how the Website is used so that we can make sure it is as up to date, relevant and error-free as we can. We also use cookies to remember settings, track activities and analyse trends.
  • All cookies used by us are used in accordance with current UK and EU Cookie Law (meaning the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011).

What you can do about cookies on our Website

You can choose to enable or disable cookies in your browser. Most browsers also enable you to choose whether you wish to disable all cookies or only third-party cookies. By default, most browsers accept cookies but this can be changed. For further details, please consult the help menu in your browser or visit

You can choose to delete cookies at any time however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

First-party cookies

We may place and access certain first-party cookies. First-party cookies are placed directly by us and are used only by us. We may use cookies to improve your experience and to improve our range of products and services.

Third-party cookies

You may receive certain third-party cookies on your Device. Third-party cookies are those placed by websites and/or parties other than us for the purposes of tracking the success of their application or customising the application for you. We cannot access these cookies, nor can the third parties access the data in our cookies. For example, when you share our Website using a social media sharing button on our Website, the social network on which you are sharing will record that you have done this.

Data Controller

For queries, complaints and requests for erasure please contact us via 

Cookies details

Necessary or Essential Cookies: These cookies help make the Website usable by enabling basic functions like remembering your preferences as to whether you wish to allow us to store cookies and remembering other selections you have entered when you navigate the Website. The Website cannot function properly without these cookies.

Preference Cookies: These cookies enable the Website to remember information that changes the way the Website behaves or looks, like your preferred language or the region that you are in.

Statistic or Analytics Cookies: These cookies help Us understand how visitors interact with the Website by collecting and reporting information anonymously. We use these cookies to collect and store information about website visitor behaviour (e.g., store information about what pages are visited, how long visitors are on the Website, and what users click on), and to monitor and provide statistics on how the Website is used (e.g., recognise and count the number of visitors; see how visitors move around the Website).

Marketing and Social Sharing Cookies: These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

Cookies we use:

1. Google Inc NID

    • _gid
    • _gcl_au
    • _ga
    • _gat
    • _gat_337300481

Google Analytics is a web analytics service provided by Google, Inc. We use Google Analytics to allow us to evaluate and report on the usage of our website. Using Google Analytics helps us to understand our visitor’s behaviour and allows us to make improvements to our users’ experience. You can opt out of Google Analytics across all services that utilise it via your browser here.

2. Mixpanel

  • Mixpanel mp_ 

Mixpanel is a web analytics service. Like Google Analytics, we use Mixpanel to evaluate and report on the Traffic Suite products. Using Mixpanel helps us to understand our visitor’s behaviour and allow us to make improvements to our users’ experience. You can opt out of Mixpanel across all services that utilise it via your browser here.

3. WordPress

  • cookielawinfo-checkbox-necessary

This cookie enables the website to track if users have accepted our Cookie Policy statement.

4. Lucky Orange (for the Traffic Suite only)

  • _global_lucky_opt_out
  • _lo_np_<Poll ID>
  • _lo_bn
  • _lo_cid
  • _lo_uid
  • _lo_rid
  • _lo_v
  • _lotl
  • _lotr

Lucky Orange is an analytics and session recording service. It is used across the Traffic Suite to help improve usability and the customer experience. If a code issue is found, the session recording tooling is used to review the steps taken to generate an issue.

You can opt out of Lucky Orange within the settings menu within the Traffic Suite (top right-hand corner).

5. Other Cookies

In addition to the above cookies, the following sites may create their own cookies whilst browsing our site:

Twitter (Privacy Policy | Ad Information | Ad Preferences)

Google (Privacy Policy | Ad Information | Ad Preferences)

Facebook (Privacy Policy | Ad Information | Ad Preferences)

LinkedIn (Privacy Policy | Ad Information | Ad Preferences)

Instagram (Privacy Policy | Ad Information | Ad Preferences)

TikTok (Privacy Policy | Ad Information | Ad Preferences)

In order to track conversion of our advertising campaigns we use cookies set by Meta, TikTok, Twitter and LinkedIn. User behaviour on our site may also be used to build audiences for our Meta, TikTok, Twitter and LinkedIn advertising campaigns. The links above have more information on Meta, TikTok, Twitter, and LinkedIn’s interest-based advertising and how to opt-out or change user preferences.

We also use Google Ads and Microsoft Ads for remarketing purposes in order to encourage users to return to the site. To do this, we make use of Ads remarketing tags which set information within a Google Ads & Microsoft Ads cookie.