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Meet the leadership

of AppyWay

Helping cities thrive, from the kerb up

AppyWay Leadership - Dan Hubert - Founder & CEO

Dan Hubert

Founder & CEO

Dan initially founded AppyParking after experiencing first-hand the pain of parking caused by a fragmented and broken market when trying to park near the Royal Albert Hall for a concert. From this was born the AppyParking mobile app, but more questions quickly arose...
What if we could digitise parking spaces? And not just spaces – but all of the UK’s kerbs? What opportunities would that unlock? How could a digitised, dynamic kerb not only meet the ever-growing demands of urban transport today – but shape that of tomorrow?
From that lightbulb moment onwards, Dan was hooked and with AppyWay, he's leading the charge to help cities thrive, from the kerb up.

Edward Gilchrist

Chief Financial Officer

Chief Financial Officer with over 20 years in Finance three of which were based in California. Broad sector experience with focus on B2B SaaS and video game development and publishing. A ‘plain clothes’ Chartered Accountant adept at making financial data and concepts digestible to non-finance partners. Track record of partnering with senior business leaders to ensure rigorous investment appraisal along with accurate performance tracking and insightful reporting against business objectives.

Phil Smith


Chairman IQE PLC. Retired CEO and Chair of Cisco UK and Ireland and now Chairman and Non-Exec Director and Chair of the Digital Skills Partnership. Former Chair of Innovate UK, The Tech Partnership. I am also a trustee of the Productivity Leadership Group/Be the Business, a member of Digital Economy Council and sit on the advisory board of Lloyds Register, The National Theatre, and the University of Coventry. Non-exec Chairman of Appyway and Streeva and a board member of UKCloud

Tim Stone

Board Member

A board level executive with over 20 years experience in the mobile communications sector, with a focus on creating success through indirect partners. Commercially astute and highly entrepreneurial, with particular strength in business development. A transformational change agent who maintains strong stakeholder engagement whilst delivering tangible and quantifiable financial benefits in an aggressive and fast moving market. A team player and inspirational leader.

Ron Kornfeld

Non Executive Director

For over 20 years my work has focused on building business and partnership opportunities for mobile, SaaS, data center technologies, transportation, maps/geo-intelligence, automotive, and Amazon Alexa. I led teams at Amazon that delivered some of its largest partnerships and alliances. Previously I served on the senior teams of several companies; as a founder, V.P. of Business Development, Senior Vice President of Market Development, Chief Strategy Officer, EVP of Product Strategy.
About us

Why we do what we do


An urban problem

Kerbs haven’t changed physically for centuries. Yet the way we use them has. Dramatically. The explosion of ride-hailing, ever-rising home deliveries and the popularity of PAYG services doesn’t only drive up congestion, pollution and safety issues. As drivers battle for precious space to drop off and pick up, it’s causing kerbside chaos. And our urban infrastructure is collapsing under the pressure.

A connected solution

We need smart, connected cities where intelligent mobility can flourish. Creating ever-more open spaces that let our cities breathe. Kerbs are crucial in making this happen. And the first (hugely significant) step is helping Local Authorities digitise their assets, retaining control and unlocking the essential data which will fuel sustainable, intelligent mobility ecosystems.

From kerb to commodity

By arming Local Authorities with future-proofed, innovative solutions we are transforming the humble kerb into a valuable, dynamic commodity. And unlocking the vast power within in a way that improves experiences for residents, businesses, councils and high streets alike.

Appy case studies

The kerb is our greatest untapped urban asset. AppyWay unlocks all its potential. Get in touch today and realise the opportunities right under your feet.

Appy blogs

Stay up to date on the latest news and innovations in City Mobility & Parking Solutions in the UK.