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AppyWay & Safo partner to alleviate the pain of parking for fleet drivers and managers


  • Partnership between AppyWay and Safo opens up thousands of fleet drivers to kerbside restriction information for over 300 UK towns and cities.
  • The companies believe the partnership will reduce the amount of PCN’s fleets receive and reduce congestion and emissions.

LONDON, UK – Wednesday 13th November,

Intelligent mobility pioneers AppyWay and end-to-end fleet management firm Safo have announced a new partnership to bring accurate kerbside data and better parking experiences to fleets.

Fleets face daily parking challenges from navigating to a space to interpreting the local traffic regulations for that bay, all the while managing a hectic schedule against a congested road network. By embracing these challenges and helping drivers interpret parking easily, both companies believe they can improve driver wellbeing and reduce emissions from unnecessary driving in the search for suitable parking.

Safo Group, together with its European subsidiaries, is the chosen partner of many national and international companies. The company develops bespoke fleet management software, providing services to a portfolio ranging from top rental and lease players, car sharing, and large private and corporate international fleet companies. The reseller agreement will enable the two companies to bring a vastly improved parking experience to Safo’s combined fleet of over 1,000,000 vehicles across the UK. Thousands of drivers could benefit from kerbside restriction information for over 300 UK towns and cities. Drivers using Safo’s technology will have the option to gain full visibility on; length of bay, bay count, paid bays, disabled bays, EV bays, motorcycle bays, free bays, loading bays, resident bays, and car club bays, all with up to 1m accuracy.

The partnership provides Safo’s end clients with a greater suite of driver services to integrate within a bespoke solution. Working in partnership, both Safo and AppyWay have plans to innovate the portfolio further, ensuring drivers are catered for in new mobility technology and fleet managers can better manage the burden of bad parking.

AppyWay’s CEO & Founder, Dan Hubert says “By partnering with Safo we can bring our vision of making parking forgettable to fleets and fleet managers. Along with the implications to business operations through PCNs and impoundments, searching for parking clogs up city streets resulting in greater congestion and emissions, and parking illegally creates safety and accessibility concerns for vulnerable road users. Ensuring a vehicle is parked correctly benefits both the fleet and the communities they operate in.”

Jane Taylor, Sales & Marketing Manager, Safo adds “In our constant drive for customer satisfaction, innovation and digitisation, we are pleased to work with AppyWay using their data to surprise and delight fleet drivers across the UK. We firmly believe that through a better parking experience we not only improve driver wellbeing but also help reduce carbon emissions. This is the first step to achieving that with AppyWay through the integration of our Customer Mobile APP”

Could your fleet or fleet customers benefit from our parking data solutions?

About Safo

With over 30 years in business, Safo Group, together with its European subsidiaries, is the chosen partner of many national and international Top Players. Safo has developed bespoke and unique software, providing services to a combined fleet of over 1,000,000 vehicles.

Corporate fleets hold an important role in companies which need to be managed.

Contracts, traffic fines, courtesy vehicles, fuel cards, maintenance: There are so many activities to handle and the clients need effective solutions in line with their internal operating processes.

Safo Group has been working in this way within the European market for more than 30 years, supporting clients with both small and large corporate fleets.

A cost-effective management process gives many economical benefits and allows our clients to keep their fleet under control.

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About AppyWay

AppyWay exists to help cities thrive from the kerb up. We see the kerb as a catalyst – the key to powering progress with the most pressing urban mobility challenges. Our platform of data, APIs and tools provide digital kerbside management solutions that enable intelligent mobility, better connecting cities with people and businesses.

Through close collaboration and industry leading partnerships, the AppyWay platform effectively acts as a ‘future mobility’ conduit between the public and private sector:

Kerbside Management | B2G

AppyKerb, our Govtech stack, is a complete kerbside management platform. With AppyKerb, Local Authorities are empowered to commoditise and open up their assets. This enables rich data-driven insights and digital access solutions for everyone using our kerbs.

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Intelligent Mobility | B2B

AppyWay business solutions keep people, goods and cities flowing. A full eco-system of kerbside data APIs, payment solutions and CAV integrations improves kerb interactions for local enterprises, customers, deliveries and fleets alike.

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